Cam Media

What Is Social Media Marketing? What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into  SEO  efforts. Many people also perform searches at social media sites to find soci...

1. Selecting the wrong business structure How did you choose your business structure? Did you select a sole proprietorship because it was the easiest? Perhaps you signed up for the lengthy process of forming a C Corp because it seemed to be the standard? Choosing the wrong business structure can present unnecessary challenges and risks in the future. For example, in the case of a sole proprietorship, you are your business and you are also personally liable for all debt incurred, including egregious lawsuits .  If something goes wrong, your personal assets are at risk. Meanwhile, if you plan to follow the traditional route of investment to  an ultimate sale or IPO a C corporation can be suitable. However, a C Corp is also complicated and costly to set up and maintain, and not ideal for a local mom and pop shop. You can get the same benefits from a limited liability corporation (LLC) for less effort and less money. Before you ...